About Us
Protecting What Matters, One Ride at a Time
We’re not just a brand; we’re the trusted choice for drivers who expect more from their car care products. Backed by Rust-Oleum’s legacy of excellence, we craft solutions that deliver lasting protection and unmatched results.
Our mission
Dedicated to Enhancing Every Journey
Wipe New began with a passion for innovation in automotive care, joining Rust-Oleum’s trusted legacy in 2014. Together, we bring over a century of expertise in protective coatings and advanced formulas to empower car enthusiasts everywhere. Our mission is simple yet powerful—to make it easy for you to protect, restore, and enhance your vehicle, helping you take pride in every detail. Each Wipe New product is crafted and tested to deliver lasting, transformative results, so every ride can feel like a brand-new experience.
our values
Built for Those Who Live and Breathe Car Culture
Ease of Use
Ease of Use
Our products are designed for everyone, with simple application, quick drying, and smart packaging that saves time while ensuring superior results.
Quality
Quality
We're committed to delivering only the best. Our award-winning, best- in-class products are crafted to provide years of durable protection, ensuring your vehicle retains its pristine look and feel.
INNOVATION
INNOVATION
We're constantly pushing the boundaries in car care. With cutting-edge research and forward-thinking solutions, Wipe New delivers products that are always a step ahead, keeping your vehicle looking its best with the latest advancements.
KNOWLEDGE
KNOWLEDGE
With over a century of experience in premium protective coatings, Rust-Oleum brings unmatched expertise to Wipe New. Every formula we create is backed by science and rigorously tested to ensure it's the real deal.
our values
Built for Those Who Live and Breathe Car Culture
Ease of Use
Ease of Use
Our products are designed for everyone, with simple application, quick drying, and smart packaging that saves time while ensuring superior results.
Quality
Quality
We're committed to delivering only the best. Our award-winning, best- in-class products are crafted to provide years of durable protection, ensuring your vehicle retains its pristine look and feel.
INNOVATION
INNOVATION
We're constantly pushing the boundaries in car care. With cutting-edge research and forward-thinking solutions, Wipe New delivers products that are always a step ahead, keeping your vehicle looking its best with the latest advancements.
KNOWLEDGE
KNOWLEDGE
With over a century of experience in premium protective coatings, Rust-Oleum brings unmatched expertise to Wipe New. Every formula we create is backed by science and rigorously tested to ensure it's the real deal.
At Wipe New, car care is more than routine—it’s about preserving what you love.
Our products are made for those who value every shine and every detail.
For drivers who demand quality, precision, and lasting results.
Because every car deserves to look its best.
At Wipe New, car care is more than routine—it’s about preserving what you love.
Our products are made for those who value every shine and every detail.
For drivers who demand quality, precision, and lasting results.
Because every car deserves to look its best.