About Us
Protecting What Matters, One Ride at a Time
With over a century of top-notch coating know-how, Rust-Oleum® Wipe New® is the innovative upstart in the world of car care. We’re passionate about keeping your ride feeling brand new by providing maximum results with minimal effort. Born from the legacy of a brand that’s been the leader in protection for generations.
Our mission
Dedicated to Enhancing Every Journey
Wipe New began with a passion for innovation in automotive care, joining Rust-Oleum’s trusted legacy in 2014. Together, we bring over a century of expertise in protective coatings and advanced formulas to empower car enthusiasts everywhere. Our mission is simple yet powerful—to make it easy for you to protect, restore, and enhance your vehicle, helping you take pride in every detail. Each Wipe New product is crafted and tested to deliver lasting, transformative results, so every ride can feel like a brand-new experience.
Our Principles
Built By Car Lovers, For Car Lovers
Ease of Use
Ease of Use
We’ve crafted our offerings with both our casual and engaged users in mind. Easy application, short drying time, and innovative product packaging is carefully considered to save you precious time, while delivering premium results.
Quality
Quality
We don’t skimp on the proof. Our best-in-category, award-winning products are guaranteed to protect your vehicle for years to come.
INNOVATION
INNOVATION
Delivered with innovative and intuitive engineering, our Research & Development team designed our products to be approachable, delivering premium results for all.
KNOWLEDGE
KNOWLEDGE
No one has more experience in the field of premium protective surface coatings than Rust-Oleum®. With over a century of knowledge under our hood, you can be sure that our product formulas and the science in the bottle is the real deal.
Our Principles
Built By Car Lovers, For Car Lovers
Ease of Use
Ease of Use
We’ve crafted our offerings with both our casual and engaged users in mind. Easy application, short drying time, and innovative product packaging is carefully considered to save you precious time, while delivering premium results.
Quality
Quality
We don’t skimp on the proof. Our best-in-category, award-winning products are guaranteed to protect your vehicle for years to come.
INNOVATION
INNOVATION
Delivered with innovative and intuitive engineering, our Research & Development team designed our products to be approachable, delivering premium results for all.
KNOWLEDGE
KNOWLEDGE
No one has more experience in the field of premium protective surface coatings than Rust-Oleum®. With over a century of knowledge under our hood, you can be sure that our product formulas and the science in the bottle is the real deal.
At Wipe New, car care is more than routine—it’s about preserving what you love.
Our products are made for those who value every shine and every detail.
For drivers who demand quality, precision, and lasting results.
Because every car deserves to look its best.
At Wipe New, car care is more than routine—it’s about preserving what you love.
Our products are made for those who value every shine and every detail.
For drivers who demand quality, precision, and lasting results.
Because every car deserves to look its best.